We ´ve just launched our new SS13 fishnet range – by far the sexiest line I´ve ever created. At least never before have I added stars to certain “naughty” bits to make our look book images Facebook friendly. But I also believe that this range is one of the most fashionable.
My fascination with fishnet is not a new thing. I produced the first samples about 4 years ago. But then I failed to find the right fabric for manufacturing and started postponing the process. Finding a good looking fishnet is a difficult task. The fabric has received a tacky reputation and therefore most of the sample materials I saw were exactly that.
After uncountable phone calls to manufacturers, I accidentally found the perfect fishnet from the place I wouldn´t have even thought looking for – our lace manufacturer in France (yes, that´s how posh it is!). The perfect soft touch, right hole size and high quality. Adding a satin bow and our signature cat logo button, the final concept was born.
start I wanted to create pieces that were great for layering. Usually my favourite pieces are the ones that cover the body and have a hint of naughtiness (like our signature Kristel Turtle Neck Supsender Top or Bridget Body). But here that strategy wasn´t an option. I almost didn´t add our classic Kristel Suspender Top shape into the range as I felt it was too sexy. Then my mum came to the rescue and said, “You can´t be that conservative! Add some spice to the collection.” This top turned out to be one of the best-selling styles to boutiques. Mums know best, right?
I imagine the Julia Robe being worn with a smart white shirt and jeans to get a chic office look, Susan Motion with a cool T-shirt and A-line skirt, and the Inge Gown on top of your bikinis this Summer.
But for those who still believe that fishnet should be kept for kinky evenings in, you can follow the style tip from one of our most fashionable stockists – Faire Frou Frou, “Coordinating your handcuffs with your bra is always a fashion “Do.”
Either way, this Spring/Summer 2013 is all about fishnet and exploring new ways how to wear it.
It´s February and time for another Lovebomb to drop on us. Last year 10 independent lingerie brands decided to show the world that we´re not competitors but rather like working and promoting each other. You can read more of how it started here. And in 2013 we´re doing it again.
Every day until Valentine´s Day
one brand will hold a competition and give wicked gifts to people who participate. This year
we have joined the forces with these incredible designers:
4th Feb – Kiss Me Deadly – femme fatale stocking and suspender sets
5th Feb – Playful Promises – fun and flirty trend led lingerie, swimwear and Giftwear
6th Feb – Kriss Soonik Day – get ready for instructions to win our iconic Kristel Suspender Top
7th Feb – Fraulein Annie – stylish and glamorous lingerie with a hint of vintage. Romantic, shape enhancing, but smooth under clothes.
8th Feb – Velda Lauder Corsetiere – Couture and ready to wear corsetry and lingerie.
11th Feb – Ayten Gasson – vintage inspired silk lingerie, nightwear and Giftwear trimmed with vintage Nottingham lace
12th Feb – Miss Mandalay – B-HH cups in trend-led bra sets and bikinis.
13th Feb – Paolita – high end beachwear with that celebrate individuality and vitality
We look forward to seeing you at our Valentine´s
party at Dover Street Wolf & Badger on Wednesday 6th Feb. It´s one of the parties you don´t want to miss with
models presenting the new Spring/Summer 2013 collection wearing fantastic Cecilia
Lundqvist animal masks, a “still-life” dining table and other surprises.
RSVP essential. Email firstname.lastname@example.org to get your name on the guest list.
Hope to see you there!