This month our "10 years, 10 items" feature presents the suspender clip detail.
Shortly put - suspenders are our thing. This one detail defined our brand from the very beginning. Why? Because we didn't use it in the traditional way.
Firstly, it was the Kristel Suspender Top - a jersey tank top with suspender clips. The item was fun, functional, sexy yet casual. Who knew the two latter could be in the same description. But for this top, this combination has worked from the very beginning. Of course, we didn't stop with just the tank top, we've added many different fabrics and cuts to the range. The latest addition being the looser T-shirt version. And this month we have launched the 10th-anniversary version of this popular fit.
A white Suspender T-shirt with a fan Katwoman illustration by the very talented Kati Stimmer. This time the Katwoman character has a robotic feel about her. She is also very much into Audrey Hepburn.
But suspenders defining our brand doesn't stop there. In 2016 the gold suspender clip found its way to the bras and knickers, and not just as a gorgeous decorative element but as a very functional detail. You can easily unhook the bra straps and criss-cross them at the back.
The Spiderweb Suspender Bra with all black detailing has been my absolute favourite nursing bra. Of course, I didn't think about that when I initially designed the bra but got really excited when one customer pointed the possibility out to me and of course had to try out myself. It's cool when an item starts living its own life and just evolves into something totally unpredictable.