The Brand

Positive, fun femininity.

Since our first collection in 2009, Kriss Soonik has stayed true to its signature style of fusing contemporary lingerie, with luxurious loungewear and ready-to-wear.

Original design is at the heart of Kriss Soonik. Our collections are created with dedication and integrity. Every design has a story and a meaning. They are unique, detail-oriented, multifunctional and always with a twist.

The main focus has always been on comfort with a touch of fun & glamour. The kind of comfort that makes every woman feel confident and ready to achieve the impossible. Our forever feline spirit is relaxed and easy-going yet in a blink of an eye can transform you into the most glamorous creature on the planet! 

The original concept has captured the eye and hearts of press and celebrities, evident through her vast collection of organic editorial.

About Kriss

The heart of the brand, our founder Kriss is the one who designs and has always designed every collection.

She loves to create garments that can be layered for a day through to evening look and encourages women to express their individuality through the many styling options her designs offer. 

Kriss always knew she wanted to do her own thing and a lingerie brand with a twist was a vision she had. After working for luxury lingerie brands Agent Provocateur and Madame V, and completing her MA at London College of Fashion, she launched her brand - Kriss Soonik. In 2013 Kriss Soonik was chosen as one of the coolest brands in the UK and added in the Coolbrands list. In 2014 Kriss won the Designer of the Year award Golden Needle (Kuldnõel) in Estonia.

Based in London, England Kriss travels regularly to her home town of Tallinn, Tokyo and New York. With these cities heavily influencing the inspiration for her seasonal collections.

Tallinn Studio

2017 was an important year. It was the year when we opened the Kriss Soonik Studio Store. The 214 square meter space combines the Kriss Soonik flagship store with our own manufacturing. The interior of our Tallinn Studio Store features the Kriss Soonik colours of white, pink and black and a basketball hoop, evoking Kriss ‘always time for fun’ attitude. The design is minimalistic, with original and heritage architectural details kept in place along with lots of natural light and the iconic Kriss Soonik cat logo. 

The Studio Store is located at the centre of Tallinn’s old garment district Kopli. With its rich textile producing history it is an inspiring manufacturing area. The vast contrast between our bright studio and the industrial suburb is an experience itself!

Read more about the studio store here.

In-house manufacturing

While visiting our Tallinn Studio Store you can also observe how each and every one of our pieces is made. If you have ever wondered how the Kristel Turtleneck Suspender Top or Diana Wings Wrap are made then come and visit us 

All Kriss Soonik garments have been made in small batches in Estonia ever since the brand was founded. It was one of the beliefs Kriss had when starting the company – local and ethical manufacturing will make our brand stronger, flexible and put us in control of our quantities.

But in 2017 we went a step further and took the crafts-women and the machines in house meaning that each and every Kriss Soonik garment is expertly hand-made to the highest quality and attention to detail in our very own studio.

Sustainability is something we take very seriously. One of the ambitions we aim for is zero waste. When designing our collections, we think of the fabrics that are suitable for both smaller lingerie items and bigger designs like dresses and dressing gowns. In this way we try to use up the fabric as much as we can.

We aim for low impact manufacturing so with each new collection we want to add more sustainable options. We have already used materials like tencel and organic cotton which are more environmentally friendly. We are working hard to have more sustainable options in the future.

We want our customers to enjoy our products as long as possible and offer free repairs whenever we can. If it´s a broken bra clip or a loose bow, please get in touch with us and we´ll do our best to find a solution on how to make your beloved garment last longer.