Spring-Summer 2023 backstage

In the last days of March our fabulous team in Estonia shot the brand new Spring-Summer 23 campaign and look book. Here we are taking you behind the scenes to this day filled with balloons, toy animals & whipped cream cake.

Inspired by our upcoming 15th birthday celebrations next year, the campaign is called "My Party Is Better Than Yours". Kriss explains, "The themes behind my collections are always very personal. Now that I have two kids, most of my life circles around them and their activities. The idea for this campaign was born when my older son was making a face painting to me.

I started thinking of all the fun things kids do at birthday parties and what it would look like in a cool adult setting. The result is our SS23 campaign. It's sort of a private party where there´s no judgment. Just pure joy!"

Have a look at the final photos here.

Huge thanks to everyone who brought the concept alive. Sandra Palm for the photos, Johanna Oden for styling and set design, Mammu for makeup and hair, Herdis for being the most gorgeous model & assistant Karmen Alamets who took all these behind the scenes photos.

Enjoy!