Making of a Fashion Show

In exactly one week it´s time to host yet another fashion show for Kriss Soonik. It will take place during Tallinn Fashion Week Golden Needle gala where the brand has been nominated for the Fashion Designer of the Year award.
But what really goes into the making of a fashion show? Here are the 4 most important elements for us when organising a catwalk show. After the actual collection, of course...
Gorgeous models
Girls full of confidence, energy and charm are key to a cool fashion show. And making backstage life more fun! We usually create characters for the girls they can become on stage. In the past we´ve had for example the modern, independent Snow White and The Desperate Mousewife – a mouse girl with a cat fetish - strutting the catwalk.
Welcome to our world
We always put together an inspiration board before the show to get everyone involved on the same wavelength, and to make sure hair, make-up and styling teams are working with the same vision in mind.
The collection we´ll be showing at TFW gala is an extended AW14 – adding special show pieces especially created for the event. A little secret: there´s been some experimenting with our signature piece – the suspender top – giving it a more Nordic climate look.
Here´s a sneak peek of next week show´s moodboard.
Surprise Moment
Fashion shows are big productions - a lot of hard work for a max 10 minute result. Therefore the Kriss Soonik shows are never just about girls walking on the catwalk presenting the latest collections. We want it to be an experience for the viewers. We want them to get positive emotions to take back home with them. Showing lingerie on stage is sexy enough, so usually our mission is to push people to think beyond the fact that girls are wearing underwear and make them laugh.
Last year, as you know, we sent the girls on stage wearing 7 Dwarfs masks - balancing beauty, femininity and fun.
Mad about Music
Music is something that inspires me most when designing. We always use well known songs or quite well known songs from different eras. My favourites are the ones that are a bit forgotten. They used to be awesome but time moved on. Our songs are quite strong, energetic, sometimes even a bit angry.
Here´s our playlist from last year´s fashion show. Some songs didn´t make the final cut but kept us up when working late hours.

In exactly a week´s time, we´ll be able to share all images and behind the scenes action of our AW14 fashion show.