Swim/Summer 2026 "Beach Day"

Kriss Soonik SS26 - a nod to all glamorous beach heroes

Kriss Soonik Summer ’26 is made for busy women who want to look incredible with zero fuss from the beach to the restaurant.

The "Beach Day" campaign is a playful nod to modern motherhood: the fantasy of being that woman on the beach and the reality of arriving loaded with half your household. Towels, snacks, spare clothes, toys, water bottles... all carried with the calm confidence of an icon.

Meet the Beach Hero: glamorous, capable, and unapologetically real. She’s hands full, head high, and still looks fab. Kriss Soonik Swim/Summer ’26 celebrates that exact energy: effortless femininity with a wink, designed for women who do it all and refuse to disappear while doing it.