How I became a photographer for a day

This week we opened a pop-up at Isetan Shinjuku in Tokyo. We are honoured to also have an art frame installed with our latest collection "Rebel Heart".

To celebrate the launch of the pop-up we hosted a live photoshoot. And I became the photographer.

My experience taking photos is not vast. I usually take them with my phone in a hurry. But this time I took my proper camera and put all the knowledge that I have gathered from the fantastic photographers I´ve worked with over the years. And I must admit, I sure had fun! Especially as we managed to find an Estonian model Anett in Tokyo for the shoot.

If you´re in Tokyo, go check out the pop-up before the 14th November!

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