What inspired the Caturday shoot?

Our AW17 campaign "The Perfect Caturday" is fully out now. But how exactly did the shoot come about?

The Perfect Caturday is all about having a lazy day home alone. You can sleep late, read a book in the bath, get some take away pizza. You take time to get ready for a party that you end up never going to. Being at home is just such a bliss.

Here we share some behind the scenes images from the day and a moodboard that prepared us for the busy day.