Behind the Scenes

Spring fashion show

Last week we hosted a fashion show in snowy Tallinn. Our show was one of the highlights at Estonia´s top fashion magazine Anne&Stiil beauty gal...

Peek behind the scenes

This week has been intense! We shot our brand new Spring/Summer 17 collection lookbook and right after that our Autumn/Winter 16 campaign. Let me r...

SS16 campaign moodboard

The SS16 campaign shoot titled "The Cat that Walked by Herself" has been inspired by all independent, stubborn and gorgeous women.The focus point i...

Behind the Scenes: Get Your Rabbit Out

The AW14 campaign shoot has been inspired by our title of the collection “Get your rabbit out”. Yes, we know that this sentence has many meanings. ...

Behind the Scenes: Rainbow of Bras Moodboard

Over the 5 years we have worked with different gorgeous colours of lace. As a birthday surprise we brought them all back in our best-selling Silvia...

The Shoot That Never Was

Last July we organised one of the coolest shoots yet. Merlin, our gorgeous long-limbed model, played a sexy gazelle getting caught by car headlight...

Behind the Scenes on the Beach

It´s all about the navy colour for Kriss Soonik in 2012. So for phase one of the year, for the SS12 shoot, we travelled to the wild Nordic beaches ...