SS16 campaign moodboard
The SS16 campaign shoot titled "The Cat that Walked by Herself" has been inspired by all independent, stubborn and gorgeous women.
The focus point is on a girl in her garden doing what she wants, however silly that may be. She is exactly who she really is - a bit goofy, but incredibly beautiful and completely unaware of it. Even if she notices someone staring at her from the bushes, she doesn´t really care. She is so comfortable in her own company and can easily entertain herself. No help needed.
I believe we achieved exactly what we aimed for with the shoot – a celebration of independence and self-confidence. Check out the end result in our lookbook gallery.
Model: Ellu Arula
Photographer: Sandra Palm
Make up and hair: Nele Pandis
Location scout: Katrin Emmus
Assistant: Liis Teemusk
The focus point is on a girl in her garden doing what she wants, however silly that may be. She is exactly who she really is - a bit goofy, but incredibly beautiful and completely unaware of it. Even if she notices someone staring at her from the bushes, she doesn´t really care. She is so comfortable in her own company and can easily entertain herself. No help needed.
I believe we achieved exactly what we aimed for with the shoot – a celebration of independence and self-confidence. Check out the end result in our lookbook gallery.
Model: Ellu Arula
Photographer: Sandra Palm
Make up and hair: Nele Pandis
Location scout: Katrin Emmus
Assistant: Liis Teemusk