Fridays with Kriss: Happy 17th birthday, Kriss Soonik!
What I’ve realised (especially over the past few years) is that I genuinely love my job. I love running Kriss Soonik. I love designing the collecti...
Read moreFridays with Kriss is my weekly behind-the-scenes note from life inside an independent fashion brand. I’m Kriss - founder and designer of Kriss Soonik - and this is where I share the highs, the lows, and the very real day-to-day thoughts that come with building something you care about.
Expect studio moments from Tallinn, what I’m designing (and why), pieces I’m wearing on repeat in London, styling ideas that make getting dressed feel easy, and the little wins (and wobbles) along the way.
What I’ve realised (especially over the past few years) is that I genuinely love my job. I love running Kriss Soonik. I love designing the collecti...
Read moreHappy New Year!!! Hope you got some rest and time to breathe. I don't make New Year's resolutions. Honestly, I think it's the worst time of the yea...
Read moreA few weeks ago on a Monday, I couldn't do anything. I tried, but I was just so tired. I realised that weekends weren't for resting anymore - they ...
Read moreWhat a week it's been! First, a huge thank you to everyone who came to our shopping event last night at our Tallinn store. It was so wonderful to s...
Read moreThe past week has been quite emotional for me. In a good way, of course. I had a quick visit to Estonia, and it reminded me of something I don't ta...
Read moreEveryone's talking about hairy hems right now, but our new Disco skirt wasn't born from a trend forecast. It started at a Spring shopping event in ...
Read moreI have a confession. This past week, I was on holiday. I promised myself I'd switch off from work completely. It lasted approximately 47 minutes. T...
Read moreI'm a fashion designer. I don't cure diseases or save the world. But here's what I do believe... We dress the women who are looking for the cure fo...
Read moreI live in London, but every piece of Kriss Soonik is made 1,800 kilometres away in Tallinn - and I wouldn't have it any other way. Ever since the b...
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