New stockist alert – Opening Ceremony
On my last trip to New York I had the pleasure to witness the first batch of our collections being launched in the coolest fashion boutique in the world - Opening Ceremony.
Founded in 2002 by two friends Carol Lim and Humberto Leon, Opening Ceremony has been flying high – they have become from a quiet street shop in downtown Manhattan to a worldwide sensation. Their unique fashion offering and the way they have experimented with their marketing is just pure creativity. I´m usually not into buying coffee table books but Opening Ceremony´s 10th anniversary book is one that every once in a while when I get stuck in a creative rut, I flick through to get my inspirational juices flowing.
![Kriss Soonik x Opening Ceremony](https://kriss-soonik.com/wp-content/uploads/2014/08/Openingceremony_storeshot.jpg)
I had the honour to meet their fantastic New York sales team for a breakfast clinic – talking about the brand, our inspirations and the journey so far. There were about 15 sales assistants and store managers asking very spot-on questions about the world of designer lingerie which was a real eye-opener even for myself. One of my favourite questions had to be “What do you love and hate most about luxury designer lingerie?” Answer: I love the creativity of designer lingerie and hate the traditional norms of luxury lingerie.
![meeting the opening ceremony staff](https://kriss-soonik.com/wp-content/uploads/2014/08/Openingceremony_staff.jpg)
For Opening Ceremony the Alison Bra & Knickers (future classics, I´m sure) from our AW14 collection come in three colour-ways with a removable cheeky Marabou puff. The Electric Blue with white Marabou puff is an exclusive for Opening Ceremony! So go grab them from their New York boutique at 35 Howard Street.
![Kriss Soonik Bras and Knickers at Opening Ceremony](https://kriss-soonik.com/wp-content/uploads/2014/08/Openingceremony_bras.jpg)
Kriss Soonik AW14 collection launches on our website Thursday 4th September. New stockist alert – Opening Ceremony
Founded in 2002 by two friends Carol Lim and Humberto Leon, Opening Ceremony has been flying high – they have become from a quiet street shop in downtown Manhattan to a worldwide sensation. Their unique fashion offering and the way they have experimented with their marketing is just pure creativity. I´m usually not into buying coffee table books but Opening Ceremony´s 10th anniversary book is one that every once in a while when I get stuck in a creative rut, I flick through to get my inspirational juices flowing.
![Kriss Soonik x Opening Ceremony](https://kriss-soonik.com/wp-content/uploads/2014/08/Openingceremony_storeshot.jpg)
I had the honour to meet their fantastic New York sales team for a breakfast clinic – talking about the brand, our inspirations and the journey so far. There were about 15 sales assistants and store managers asking very spot-on questions about the world of designer lingerie which was a real eye-opener even for myself. One of my favourite questions had to be “What do you love and hate most about luxury designer lingerie?” Answer: I love the creativity of designer lingerie and hate the traditional norms of luxury lingerie.
![meeting the opening ceremony staff](https://kriss-soonik.com/wp-content/uploads/2014/08/Openingceremony_staff.jpg)
For Opening Ceremony the Alison Bra & Knickers (future classics, I´m sure) from our AW14 collection come in three colour-ways with a removable cheeky Marabou puff. The Electric Blue with white Marabou puff is an exclusive for Opening Ceremony! So go grab them from their New York boutique at 35 Howard Street.
![Kriss Soonik Bras and Knickers at Opening Ceremony](https://kriss-soonik.com/wp-content/uploads/2014/08/Openingceremony_bras.jpg)
Kriss Soonik AW14 collection launches on our website Thursday 4th September. New stockist alert – Opening Ceremony