HOW WE DID IT: TALLINN SHOWROOM
Our Tallinn showroom has been open a bit more than a month. With a Late Night Shopping Evening happening tonight, we thought it´s a great time to show you how it all started.
When I first saw the space, it reminded me of a school gym - a vast space of 200m2. The first thing we put in place was the shelving system. When they ended up looking like ladders, the concept became clear - sports meets luxe. In many ways it matches perfectly our collections´ design aesthetic. The basketball hoop was of course a natural next step.
All of this wouldn´t have happened (wouldn´t be happening as the showroom is far from ready...) without interior designer extraordinaire - Katrin Emmus. I´ve worked with Katrin on many projects before (including my wedding) but this was my first ever retail space.
Our team work is flawless. Sometimes it feels like we read each others´ minds. When I have a crazy idea, she is the one who works out how to achieve it and makes it look glamorous (like the Macramé technique used for our basketball net). And it also works vice versa. The pink floor strip is one of the ideas that Katrin came up with and it defined the whole space. You don´t need much more when you have a floor like that!
Here are some of the behind the scenes pictures of how it all came together. Thank you Katrin for being so amazing! #krisssooniksquad